The Venture: What Becomes Possible When Execution Gets Cheaper
AI agents can take over existing chores. They also make room for business ideas that were too expensive to try.

I didn't sort out a few settings in my newsletter service, Mailchimp. I asked Claude. In it went and sorted them.
ChatGPT's new agent, dots, now routinely combs through the whole family's emails and calendars and flags anything urgent. Yesterday it warned that my daughter Dani has just a quarter of an hour to get from school to her singing lesson. Worth checking she makes it. Genuinely, thank you.
But that's only half the picture. Replacing me in things I used to do (somehow) is nice, but hardly groundbreaking.
There's another half: tasks I don't do and never dared imagine, because I lacked the ability, the time, the talent or the money.
I've had an idea for a venture for ages. With AI tools, I've mapped out the business process and built a working prototype website. That's the trivial part.
Because now I can devise a strategy that simply wasn't economical until very recently: building a separate app for each of the hundreds of different uses my idea has. It fits how I imagine people will use it, but not long ago it would have cost me millions of shekels. Now it's a few hundred shekels, perhaps a few thousand if I really go to town.
Welcome to the era of agents that actually work.


