Inside the keynote
After years as a journalist and an enthusiastic speaker on the digital world, Dror Globerman set out to investigate one of the defining struggles of modern life: the battle for our attention.
While creating a documentary series for Israel’s Keshet 12, he gathered stories, insights and practical advice from experts around the world. From Facebook to WhatsApp, social networks and apps are designed to exploit psychological vulnerabilities and make it difficult for us to disconnect. Notifications, group messages and push alerts pull our attention away from work, family and leisure, turning our time into profits for the world’s largest media companies.
In a candid talk with a sense of humour, Dror reveals the techniques digital platforms use to capture another second, another minute. He examines their often surprising costs to everyday life and offers simple, effective ways to reclaim our attention.
For anyone who feels their team is losing focus, their family is drifting apart, or their attention is being pulled away from what matters most.